Dr. Itzhak Gnizi

Lecturer in The School of Computer Science and Information Systems

Contact

לעמוד המרצה בעברית

About

Dr. Gnizy has many years of experience in large Hi-tech organizations and leading companies in Israel and abroad, in the fields of digital, information technology, project management, and in the fields of marketing and business development, as well as in positions that combine business approach to technology, consultant to organizations, institutions, and start-ups

Education

Post-Doctorate

School of Business and Economics, Loughborough University (2014 - 2016)

.Ph.D

Graduate School of Management, University of Haifa (2010 - 2012)

M.A. Thesis

Graduate School of Management, University of Haifa (2008 - 2009)

International M.B.A

English program, with distinction), Graduate School of Business Administration, University of Haifa (2004 - 2005)

B.Sc. Mathematics & Computer Science

School of Computer Science, Faculty of Exact Sciences, Tel Aviv University (1983 - 1986)

Teaching Areas

Digital & Information technologies, computer science, project management, marketing, ‎international marketing & management

Research interests

Digital, Technology-Marketing interface, international marketing & management, organizational business strategy, business orientations

Selected Publications

João S. Oliveira, John W. Cadogan, Gnizy Itzhak, and Asmat Abdul Talib (2023), “How Many Eggs in How Many Baskets? National Versus Regional Diversification Strategies and Export Success,” Journal of Strategic Marketing, 1-15.
Asseraf, Yoel and Itzhak Gnizy (2024), “Slowing Down to Speed up Decision-Making Styles and International Marketing Agility,” European Journal of International Management.
Asseraf, Yoel and Itzhak Gnizy (2022), “Translating Strategy into Action: The Importance of an Agile Mindset and Agile Slack in International Business,” International Business Review, 31(6).
Miocevic, Dario; Itzhak Gnizy, and John W. Cadogan (2022), "When Does Export Customer Responsiveness Strategy Contribute to Export Market Competitive Advantage?" International Marketing Review, 40(3), 497-527.
Hovav, Anat, Itzhak Gnizy, and Han Jinyoung (2023), “The Effects of Cyber Regulations and Security Policies on Organizational Outcomes: A Knowledge Management Perspective,” European Journal of Information Systems, 32(2), 154-172.
Ref, Ohad and Itzhak Gnizy (2021), “Resource Indivisibility, Lumpy Costs and the Multinationality-performance Relationship,” International Marketing Review, 38, 539-563.
Asseraf, Yoel, Itzhak Gnizy, and Aviv Shoham (2020), “International Marketing Doctrine: The Use of Guiding Principles,” International Marketing Review, 38(2), 321-342.
Gnizy, Itzhak (2020), “Applying Big Data to Guide Firms’ Future Industrial Marketing Strategies,” Journal of Business and Industrial Marketing, 35 (7), 1221-1235.
Gnizy, Itzhak (2019), “The Role of Inter-firm Dispersion of International Marketing Capabilities in Marketing Strategy and Business Outcomes,” Journal of Business Research, 105, 214-226.
Gnizy, Itzhak (2019), "Big Data and its Strategic Path to Value in International Firms," International Marketing Review, 36 (3), 318-341.
Gnizy, Itzhak and Aviv Shoham (2018), "The Power of International Marketing Functions: Antecedents and Consequences," Journal of Business-to-Business Marketing, 25 (2), 67-89.
Gnizy, Itzhak, John W. Cadogan, João S. Oliveira, and Asmat Nizam (2017), "The Empirical Link between Export Dispersion and Export Performance: A Contingency-based Approach," International Business Review, 26, 239-249.
Gnizy, Itzhak (2016), “Power Dynamics of the International Marketing within Firms and How They Shape International Performance," Industrial Marketing Management, 57, 148-158.
Gnizy, Itzhak and Aviv Shoham (2014), "Uncovering the Influence of the International Marketing Function in International Firms," International Marketing Review, 31 (1), 51-78.
Gnizy, Itzhak, William E. Baker, and Amir Grinstein (2014), "Proactive Learning Culture: A Dynamic Capability and Key Success Factor for SMEs Entering Foreign Markets," International Marketing Review, 31 (5), 477-505.
Gnizy, Itzhak and Aviv Shoham (2014), "Explicating the Reverse Internationalization Processes of Firms," Journal of Global Marketing, 27 (4), 1-22.