Program Highlights

Applied Academy - our specialized lecturers come from within the healthcare system management and pharma worlds and therefore have extensive theoretical knowledge and extensive practical experience.
The only program in Israel that combines a master's degree in business administration with healthcare management and pharma.
Graduates of the program are integrated into various management positions in the healthcare system, such as managers of branches or geographic areas, managers of medical institutes, managers of clinical specialties, product managers in pharmaceutical companies, chief nurses, managers of departments in hospitals, and more. The knowledge you will acquire will allow you to understand the system, excel and advance in it.

Overview

Management in the healthcare system today requires advanced management skills in complex systems. Such leadership requires the latest knowledge and advanced management skills to lead large and complex systems in routine conditions, uncertainty, and crisis. In addition, the managers in the healthcare system are required to demonstrate flexibility and the ability to adapt to frequent changes, technological understanding, creative thinking, and above all – leadership ability that will allow them to harness those around them to the major changes and complex needs in this sensitive area, which concerns our lives and health.

The specialization in healthcare and pharmaceutical management is intended for managers in the healthcare system – whether you are a doctor, nurse, or come from the health professions or Bio-Tech companies and want to advance in professional management in your field or on the management ladder in your organization. Professional management and an in-depth understanding of the healthcare system are needed to move the industry forward. The degree is also relevant to those who aspire to a career in the health world, are interested in joining an organization or company in the healthcare field, or desire to establish a medical startup.

In this program, you will receive management skills from within the degree in business administration,  in addition to the core content required for every manager in the healthcare system, such as knowing its complex structure and understanding the flow of resources between its various parts. You will be able to assess where the Israeli healthcare system is in relation to other systems in the world and what our opportunities and barriers are compared to other countries. You will also practice quality measurement and leadership to ensure the best possible results. You will learn the basis for managing individuals and groups in the most relevant field today – the field of epidemiology, and how to initiate and lead major changes that will affect your organization and the entire country. Furthermore, you will get to know the complex world of the life cycle of drugs – from the local and global point of view – not only science but economics, regulation, assimilation processes, competition, and marketing. You will learn completely new areas, such as service and marketing, and how they affect the world of healthcare and desired patient results.

 

Among the subjects of study:

  • Innovation in medicine and medical management in the digital age
  • The healthcare system in Israel and around the world
  • Introduction to health economics
  • Epidemiology and Corona
  • Service and marketing in the healthcare world
  • The life cycle of drugs
  • Introduction to Quality and Risk Management in Healthcare
  • Value creation and marketing strategy
  • Business strategy
  • Aspects of the organization management
  • The basics of financial management
  • Managing business negotiations
  • Entrepreneurship and business innovation
  • Positive leadership in management
  • Financial Statements Analysis
  • Public and corporate governance
  • Game theory and risk management
  • Business law and financial enforcement
  • Labor Law and Managers Ethics 

To download the program brochure, for the 2023-2024 academic year, with the full list of courses (not including the core courses) – click here

To download the information booklet for the 2023-2024 academic year, an MBA master’s degree that includes the core courses – click here

I Believe
Dr. Alina Amitay Director of the Clinical Pharmacy Unit at the Meir Medical Center. Chairman of the Pharmacy Association in Israel
A program that, above all, gives practical tools to managers in the field. The lecturers are excellent, make you ask questions, and make every course fascinating. I acquired practical knowledge I've already applied at work during my studies.

Our Program Graduates Speak

"The program broadens the concept of leadership in general and management in the healthcare system in particular. I acquired innovative approaches and practical tools on a professional and personal level. The studies leveraged the influence in my work at Maccabi Health Services - a progressive and agile organization and in the healthcare world."
Orit Motaede
In charge of specializations in medicine at Maccabi Health Services
"I was exposed to new worlds of content, concepts, and ways of thinking that allowed me to dive into the realm of curiosity and truly question the standard-quo practices. This allowed me to grow personally and go beyond the limits of the knowledge I had already acquired in my profession so far."
Noa Ben Ami
Process Manager in Strategy Department at Maccabi Health Services

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