Dr. Guy Adoram

Lecturer in the Business School

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About

Dr. Guy Adoram is an expert in entrepreneurship, marketing and business strategy. He works as an independent business consultant specializing in diagnosing problems, providing solutions, training and implementation of marketing, entrepreneurship, business strategy and sales action plans. Dr. Adoram has worked as the Marketing Manager for Maccabi Health Services and Marketing Director in the Quality and Certification Division of the Israeli Standards Institute.  Prof. Adoram has taught at Israel’s Open University – MBA Program in the Department of Management and Economics.

Education

Ph.D

Cum laude - The Faculty of Business and Economics, University of Pécs, Hungary

M.B.A

New York Institute of Technology, New York, New York, USA – Marketing

B.A

Political Science and Anthropology, Tel Aviv University

Teaching Areas

Introduction to marketing, business strategy, market research, consumer behavior, entrepreneurship and business play, marketing, consumer behavior and competitive business strategy.

Research interests

Entrepreneurship, Marketing and Business Strategy.

Selected Publications

Adoram, G. (2018), What is Entrepreneurship and Who is Likely to Succeed ?, Executive Magazine (12), Open University.
Ben Ami, Y. and Adoram G., (2013), Entrepreneurial Myopia, Executive Magazine (9), Open University.
Adoram, G. (2011). Gender differences and their impact on Entrepreneurial Ventures. Advances in Management.‏
Adoram, G. (2011). Entrepreneurship and the value chain: importance, risks and suggestions. Advances in Management.‏
Adoram, G. (2009). Cultural differences of Entrepreneurship Myopia, Conference book, Culture of Business – Capital of Culture.

CV

resume - PDF download