Dr. Michal Shapira ( Ph.D.) is the director of the marketing and digital school at Ono Academic College. Dr. Shapira earned her Bachelor of Arts (BA) degree in social work from Tel Aviv University (graduating Magna Cum Laude). He then completed a master’s in management (MSc.) at Tel Aviv University (Magna Cum Laude). She earned her. Ph.D. in cognitive psychology from the faculty of social sciences in Tel Aviv University and then completed her Post Doc. At the marketing department ‘ at the faculty of business administration at the Hebrew university of Jerusalem. Her research focuses on selective attention implementations in marketing and attitude change , social networks, and communication.
Dr. Shapira has extensive experience in development and training programs in leading firms and is continuously involved in the marketing, communication, and digital industry, judging in prestigious competitions designed to promote the professional standard in the industry and participating in professional conferences , panels, and discussions in the fields of marketing, communication and digital transformation. Dr. Shapira serves as a member at the board of directors and as a consultant in several organizations and involved in forums, conferences, and committees in the media, digital, and marketing industries. She also serves as Chairperson of the Committee for the Translation of Terms of marketing and Digital at the Academy of Language.
Until 2021 , Michal served as a member at the board of directors at the second authority of television and radio. She served as the chairman of the Radio Committee at the Board of Directors of the Authority. Before she served as the chairperson of the Research and Multiculturalism Committee.
She was also a member at the T.V Committee, the Committee for the Recruitment of Directors of the News Television Companies, and the Committee for the of the Representation of Women in the Media.
Michal served as VP and director of strategic planning and research at leading advertising
agencies
