Mor is a lecturer at the Faculty of Business Administration at Ono Academic College in Artificial Intelligence and a researcher in the realm of social networks and statistical analysis. Her academic journey is underpinned by a solid mathematical foundation and a distinct inclination towards statistical analysis, enabling the exploration of complex aspects of human behavior and well-being in digital environments. Additionally, she brings a decade of industry experience in organizational strategies and methods and project management to her academic and research endeavors, further enriching her insights and contributions to the field.