Dr. Smadar Siev is a faculty member at the School of Business Administration at the Ono Academic College, teaches courses in the field of finance and accounting. Her main research areas are behavioral finance and behavioral economics. Her master’s and doctorate degrees are from the Department of Economics at Haifa University, and her B.Sc. in computer science at the Technion. Lecturer in undergraduate and graduate programs at the University of Haifa since 2006. Before her academic career, she worked as a software engineer and senior analyst at a brokerage firm.