After the Recalls, Can We Trust the National Food Brands Again?
Nurit Dabush, former chairman of Israel’s Second Televsion Authority, and the head of Ono Academic College’s unique program in National and Organizational Resilience, was interviewed on Israel Army Radio’s (Galei Tzahal) “The Method” news program. Dabush was asked, “What will happen when the defective products of the Sunfrost and Strauss companies are returned to the refrigerators and shelves of the national chain stores following the recalls demanded by Israel’s Ministry of Health?” Will the public restore its trust in these companies?
Dabush answered that the companies should work transparently and in a genuine way with consumers in order to win back their confidence.
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