Dalia Bodinger, Director of the Communications and Spokesperson of the Israel Electric Company, has already become a regular and inspiring guest lecturer in the classes of the Department of Advertising and Marketing Communications.
Recently she began teaching a new course on the subject of human resource management in complex organizations. She gave a Zoom lecture on the subject of negotiation and marketing for branding in situations of change and challenge.
Bodinger stressed a few very important principles: partnerships, holding round table meetings coordinating of expectations and goals, creating a win-win organizational connectivity for all participants.
