Dr. Ofer Zellermayer
Lecturer in Marketing, Faculty of Business Administration
About
Initiated and established the Amex-Interdisciplinary Center Club. Dr. Zellermayer established and supported the Zoom Institute for Market Research. Serves as director and head of financial reports and audits at Delek Automotive Systems, Ford Importer, Mazda, and BMW. Served as Head of Marketing Strategy at the Israeli Democracy Institute and Academic Chair of Automotive and Experience Marketing conferences. He has served as a judge at the Effie Awards competition promoting marketing and advertising, the Best Product of the Year Competition, and the Super-Brands competition.
Education
Ph.D.
Marketing and Decision Making Process, Mellon University, Pittsburgh (1995).
M.Sc.
Consumer Marketing and Behavior, Hotel University of Pittsburgh, (1994).
Bachelor’s Degree: B.A.
Psychology and Business Administration, The Hebrew University, (1991).
Teaching Areas
Research methods, market research, consumer behavior, decision-making, and various internship courses such as film marketing, marketing and law, international marketing strategy, and research seminars in the above areas.
Research interests
Different characteristics of consumer behavior while examining cognitive and emotional factors in consumer decision-making, with emphasis on high involvement. In his dissertation, he researched the "pain in payment," which dealt with the theoretical and practical factors that influence consumers when they make a financial expense and found that this action was not rational and emotionless as is commonly thought.
