Dr. Moty Amar

Academic Director of the Behavioral Laboratory and member of the Research Committee, Faculty of Business Administration

Contact

About

Marketing and economic consultant to many companies and organizations. Chief Financial Officer at Clementina design group. In charge of the physical and social budgets  at the Jerusalem Municipality. Assistant Deputy Minister of Finance and Chairman of the State Audit Committee. Department of Banking Supervision, Economic and Statistical Survey.

Education

Fellowship Postdoctorate:

Duke University of North Carolina (2010).

.Ph.D

Marketing, The Hebrew University of Jerusalem (2009).

.M.B.A

Finance and Marketing, The Hebrew University of Jerusalem (1998).

.B.A

Economics and Sociology, The Hebrew University of Jerusalem (1995) (with honors).

Teaching Areas

Market research, marketing strategy, brand management, health care marketing, individual and firm decision making.

Research interests

Consumer behavior, judgment and decision making.

Selected Publications

Schrift Rom Y and Amar Moty. (2015). Pain and Preferences: Observed Decisional Conflict and the Convergence of Preferences. Journal of Consumer Research, ucv041.‏
Gvili Yaniv, Tal Aner, Amar Moty, Hallak Yael, Wansink Brian., Giblin Michael and Bommelaer Colombe. (2015). Fresh from the tree: Implied motion improves food evaluation. Food Quality and Preference, 46, 160-165.‏
Amar Moty, Ariely Dan, Ayal Shahar, Cryder Cindy and Rick Scott. (2011), “Winning the Battle but Losing the War: The Psychology of Debt Management.” Journal of Marketing Research, 48, 38-50.
Bar-Hillel, M., Budescu, D.V. & Amar, M. (2008) Predicting World Cup results: Do goals seem more likely when they pay off? Psychonomic Bulletin & Review, 15(2), 278-283.

CV

resume - PDF download