Dr. Yaniv Gvili

Senior Lecturer in Marketing, Faculty of Business Administration

Contact

About

Marketing-advertising consulting for local and multinational marketers in a variety of industries (retail, finance, grooming, pharma, automotive and food). Previously a research director at a multinational media company.

Education

Ph.D.

Business Administration, School of Business, Temple University (2003).

M.B.A.

Marketing, School of Business, Bar Ilan University (1998).

B.Sc.

Industrial Engineering and Management, Ben-Gurion University (1994).

Teaching Areas

Marketing Management, International Marketing, Research Methods, Ecommerce, Sensory Marketing.

Research interests

Social Media, WOM, Food Marketing.

Selected Publications

Amar, M., Gvili, Y. and Tal, A. (Forthcoming). "Moving towards Healthy: Cuing Food Healthiness and Appeal," Journal of Social Marketing. DOI: https://doi.org/10.1108/JSOCM-03-2019-0038.
Gvili, Y., Kol, O., and Levy, S. (2020). “The value(s) of information on social network sites: The role of user personality traits,” European Review of Applied Psychology. 70(2), 1-12,
Zwilling, M., Levy, S., Gvili, Y., and Dostal, P. (2020). “Machine learning as an effective paradigm for persuasive message design,” Quality & Quantity. 54, 1023-1045
Levy, S., and Gvili, Y. (2019). “Online shopper engagement in price negotiation: the roles of culture, involvement and eWOM,” International Journal of Advertising.
Gvili, Y., and Levy, S. (2019). “Consumer engagement in sharing brand-related information on social commerce: the roles of culture and experience,” Journal of Marketing Communications.
Gvili, Y., and Levy, S. (2018). “Consumer Engagement with eWOM on Social Media: The Role of Social Capital,” Online Information Review.
Gvili, Y., Levy, S., and Zwilling, M. (2018). “The Sweet Smell of Advertising: The Essence of Matching Scents with Other Ad Cues,” International Journal of Advertising. 37(4), 568-590.
Tal, A., Gvili, Y., Amar, M. and Wansink, B. (2017). "Can Political Cookies Leave a Bad Taste in One’s Mouth? Political Ideology Influences Taste," European Journal of Marketing.
Gvili, Y., Tal, A., Amar, M. and Wansink, B. (2017). "Moving Up In Taste: Enhanced Projected Taste and Freshness of Moving Food Products," Psychology & Marketing. 34(7), 671-683.
Gvili, Y., Levy, S., (2016). “Antecedents of Attitudes toward eWOM Communication: Differences across Channels,” Internet Research. 26(5), 1030-1051.
Gvili, Y., Tal, A., Amar M., Hallak, Y., Wansink B., Giblin, M., Bommelaer, C. (2015). “Fresh from the tree: Implied motion improves food evaluation,” Food Quality and Preference. 46, 160-165.
Levy, S., Gvili, Y. (2015). “How Credible is E-Word of Mouth Across Digital-Marketing Channels? The Roles of Social Capital, Information Richness, and Interactivity,” Journal of Advertising Research. 55(1), 95-109.
Poria, Y. and Gvili Y. (2007). "Heritage Site Websites Content: The Need for Versatility," Journal of Hospitality & Leisure Marketing (Currently known as: Journal of Hospitality Marketing & Management). 15(2), 73-93.
Gvili, Y. and Poria Y. (2005). "Online Mass Customization: The Case of Promoting Heritage Tourist Websites," Anatolia. 16(2), 194-206.
Gvili, Y., and Levy, S. (Forthcoming). “Consumer Engagement with eWOM on Social Media: The Role of Social Capital,” Online Information Review.
Gvili, Y., Levy, S., and Zwilling, M. (2018). “The Sweet Smell of Advertising: The Essence of Matching Scents with Other Ad Cues,” International Journal of Advertising. 37(4), 568-590
Tal, A., Gvili, Y., Amar, M. and Wansink, B. (2017). "Can Political Cookies Leave a Bad Taste in One’s Mouth? Political Ideology Influences Taste," European Journal of Marketing.
Gvili, Y., Tal, A., Amar, M. and Wansink, B. (2017). "Moving Up In Taste: Enhanced Projected Taste and Freshness of Moving Food Products," Psychology & Marketing. 34(7), 671-683.
Gvili, Y., Levy, S., (2016). “Antecedents of Attitudes toward eWOM Communication: Differences across Channels,” Internet Research. 26(5), 1030-1051.
Gvili, Y., Tal, A., Amar M., Hallak, Y., Wansink B., Giblin, M., Bommelaer, C. (2015). “Fresh from the tree: Implied motion improves food evaluation,” Food Quality and Preference. 46, 160-165
Levy, S., Gvili, Y. (2015). “How Credible is E-Word of Mouth Across Digital-Marketing Channels? The Roles of Social Capital, Information Richness, and Interactivity,” Journal of Advertising Research. 55(1), 95-109
Poria, Y. and Gvili Y. (2007). "Heritage Site Websites Content: The Need for Versatility," Journal of Hospitality & Leisure Marketing (Currently known as: Journal of Hospitality Marketing & Management). 15(2), 73-93.
Gvili, Y. and Poria Y. (2005). "Online Mass Customization: The Case of Promoting Heritage Tourist Websites," Anatolia. 16(2), 194-206