Dr. Yossi Gavish

Program Director, Business Administration Program, Haifa Campus

Contact

לעמוד המרצה בעברית

About

Since 10/17 – Academic Manager of the Faculty of Business Administration in Haifa.

Education

Ph.D.

2/ 2009- Ph.D. in Marketing -Haifa University.

M.B.A.

1993-1996 - M.B.A - Hebrew University, Cum Lauda.

.B.A

1990-1992 - B.A in Economics – Haifa University.

Teaching Areas

Introduction to Micro Economic Introduction to Macro Economic Introduction to Management of Marketing Brand Management

Research interests

Consumer Socialization, Intergenerational Influences, Consumer Complaining Behavior.

Selected Publications

Shoham, A., Segev, S. & Gavish, Y. (2017), “The Effect of Acculturation and Ethnic Identification on Consumer Disidentification and Consumption: An Investigation of U.S .Hispanics”, Journal of Consumer Behavior, 16 (5), 403-412
Gavish, I., Gavish, Y. (2021). Using COVID-19 Symbols in Anti-Smoking Fear Appeal Advertisements for Encouraging Smoking Cessation among Israeli Smokers. International .Journal of Environmental Research and Public Health, 18(20)
Ruvio, A., Gavish, Y., & Shoham, A. (2013), “Consumer's Doppelganger: A Role Model Perspective on International Mimicry”, Journal of Consumer Behavior, 12(1), 60-69