Dr. Yaniv Gvili

Senior Lecturer in Marketing, Faculty of Business Administration

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לעמוד המרצה בעברית

About

Marketing-advertising consulting for local and multinational marketers in a variety of industries (retail, finance, grooming, pharma, automotive, and food). Previously a research director at a multinational media company.

Education

Ph.D.

Business Administration, School of Business, Temple University (2003).

M.B.A.

Marketing, School of Business, Bar Ilan University (1998).

B.Sc.

Industrial Engineering and Management, Ben-Gurion University (1994).

Teaching Areas

Marketing Management, International Marketing, Research Methods, E-commerce, Sensory Marketing

Research interests

Social Media, WOM, Food Marketing

Selected Publications

Tal, A., Gvili, Y. and Amar, M. (2022). "To Protect and Support: Why Would Consumers Find Foods Tastier if These Foods Help Support A Desired Self‐Identity," Psychology & Marketing. 39(4), 701-714. DOI: https://doi.org/10.1002/mar.21614
Amar, M., Gvili, Y. and Tal, A. (2021). "Moving towards Healthy: Cuing Food Healthiness and Appeal," Journal of Social Marketing. 11(1), 44-63. DOI: https://doi.org/10.1108/JSOCM-03-2019-0038.
Tal, A., Gvili, Y. and Amar, M. (2021). "Visual Size Matters: The Effect of Product Depiction Size on Calorie Estimates," International Journal of Environmental Research and Public Health. 18(23), 12392. DOI: https://doi.org/10.3390/ijerph182312392.
Gvili, Y. and Levy S. (2021). "Consumer engagement in sharing brand-related information on social commerce: the roles of culture and experience," Journal of Marketing Communications. 27(1), 53-68. DOI: https://doi.org/10.1080/13527266.2019.1633552.
Levy, S., Gvili, Y., and Hino, H. (2021). "Engagement of Ethnic-Minority Consumers with Electronic Word of Mouth (eWOM) on Social Media: The Pivotal Role of Intercultural Factors," Journal of Theoretical and Applied Electronic Commerce Reseach. 16(7), 2608-2632. DOI: https://doi.org/10.3390/jtaer16070144.
Levy, S., and Gvili, Y. (2020). “Online shopper engagement in price negotiation: the roles of culture, involvement and eWOM,” International Journal of Advertising. 39(2), 232-257. DOI: https://doi.org/10.1080/02650487.2019.1612621.
Zwilling, M., Levy, S., Gvili, Y., and Dostal, P. (2020). “Machine learning as an effective paradigm for persuasive message design,” Quality & Quantity. 54, 1023-1045.
Gvili, Y., Kol, O., and Levy, S. (2020). “The value(s) of information on social network sites: The role of user personality traits,” European Review of Applied Psychology. 70(2), 1-12,
Gvili, Y., and Levy, S. (Forthcoming). “Consumer Engagement with eWOM on Social Media: The Role of Social Capital,” Online Information Review.
Rößner, A., Gvili, Y. and Eisend, M. (Forthcoming). "Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany," Journal of Advertising. 11(1), 44-63. DOI: https://doi.org/10.1080/00913367.2021.1939201.
Gvili, Y., Levy, S., and Zwilling, M. (2018). “The Sweet Smell of Advertising: The Essence of Matching Scents with Other Ad Cues,” International Journal of Advertising. 37(4), 568-590
Gvili, Y., Levy, S., and Zwilling, M. (2018). “The Sweet Smell of Advertising: The Essence of Matching Scents with Other Ad Cues,” International Journal of Advertising. 37(4), 568-590.
Gvili, Y., and Levy, S. (2018). “Consumer Engagement with eWOM on Social Media: The Role of Social Capital,” Online Information Review.
Tal, A., Gvili, Y., Amar, M. and Wansink, B. (2017). "Can Political Cookies Leave a Bad Taste in One’s Mouth? Political Ideology Influences Taste," European Journal of Marketing.
Gvili, Y., Tal, A., Amar, M. and Wansink, B. (2017). "Moving Up In Taste: Enhanced Projected Taste and Freshness of Moving Food Products," Psychology & Marketing. 34(7), 671-683.
Gvili, Y., Levy, S., (2016). “Antecedents of Attitudes toward eWOM Communication: Differences across Channels,” Internet Research. 26(5), 1030-1051.
Gvili, Y., Tal, A., Amar M., Hallak, Y., Wansink B., Giblin, M., Bommelaer, C. (2015). “Fresh from the tree: Implied motion improves food evaluation,” Food Quality and Preference. 46, 160-165
Levy, S., Gvili, Y. (2015). “How Credible is E-Word of Mouth Across Digital-Marketing Channels? The Roles of Social Capital, Information Richness, and Interactivity,” Journal of Advertising Research. 55(1), 95-109
Poria, Y. and Gvili Y. (2007). "Heritage Site Websites Content: The Need for Versatility," Journal of Hospitality & Leisure Marketing (Currently known as: Journal of Hospitality Marketing & Management). 15(2), 73-93.
Gvili, Y. and Poria Y. (2005). "Online Mass Customization: The Case of Promoting Heritage Tourist Websites," Anatolia. 16(2), 194-206